Sentiment Analysis Tools Should Take Account of the Number of Exclamation Marks!!!
Phoey Lee Teh
Sunway University
There are various factors that affect the sentiment level expressed in textual comments. Capitalization of letters tends to mark something for attention and repeating of letters tends to strengthen the emotion. Emoticons are used to help visualize facial expressions which can affect understanding of text. In this paper, we show the effect of the number of exclamation marks used, via testing with twelve online sentiment tools. We present opinions gathered from 500 respondents towards "like" and "dislike" values, with a varying number of exclamation marks. Results show that only 20% of the online sentiment tools tested considered the number of exclamation marks in their returned scores. However, results from our human raters show that the more exclamation marks used for positive comments, the more they have higher "like" values than the same comments with fewer exclamations marks. Similarly, adding more exclamation marks for negative comments, results in a higher "dislike".